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WESC_SLIDER

WESC X RZA

  • Client: WESC
  • Date Completed: August 2011

WESC is a large global lifestyle brand based in Stockholm Sweden. They tend to cater more within a urban youthful culture, WESC decided to team up with Wu-Tang Clan’s RZA and produce a line of…

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Electrolux BTI / CC

  • Client: Brand Magic
  • Date Completed: January 2012

Last fall Visual ID was approached by Brand Magic to produce 2 unique brand structures for the Electrolux ESA 2012 Sales Convention. Together with Brand Magic and Electrolux, we nailed down the overall function of…

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Svenska Bilsportförbundet

  • Client: Svenska Bilsportförbundet
  • Date Completed: February 2011

For all you non-swedes Svenska Bilsportförbundet is The Swedish Automobile Sports Federation. It is the official federation for anything car “race” related in Sweden. Svenska Bilsportförbundet (SBF) approached Visual ID to rework a new identity for…

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Rome Snowboards

  • Client: Rome Snowboards
  • Date Completed: April 2008

Ever since the started back in 2002 I had loved them. A couple guys that left the mainstream of Burton and create something that wasn’t made for your family ski trip. I identified with Rome immediately, because they created a company that applied to the lifestyle I was in and wanted to be a part of.

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Marginalen Bank

  • Client: Marginalen Bank
  • Date Completed: August 2010

Our approach started with defining the structure of the company. With a checklist of needs we started graphically representing these separate areas within the organization. We built a hierarchy tree of of graphic usage for their brand to stay on track and strong for the coming years.

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A Quick Overview

Evade is the creative outlook, intake and output of Art Director / Designer Steven McDonald.

Hello! I'm constantly on the attack on a wide range of projects, not solely for the money, but also for a bit of glory and or a sturdy challenge. I'm up for anything under the sun, but it mostly consists the use of a solid desk, some pixel pushing, a bit of brand strategy, loads of design thinking, fist bumping, detail scrutinizing, and a good chunk of copy writing with a twist of creativity.

Get in touch!

From the Blog

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A year ago, I had some time, and I was looking into ways to handle my school loans in a better way. Lower interest, loan transfers, aid, just looking into the options I have to…

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CAN A LOGO BE BAD?

I got an email from a friend the other day about a PMS color he needed for a logo he designed. It was sent over with a “go easy on me, I’m not a designer…

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2012 OBAMA

Reporting this a bit late as Obama took the re-election last week, but I wanted to share my enthusiasm and opinions like every other asshole out there. I hope you concur. Somethings I noticed and…

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BRAND MY PRODUCT / JDK

Before I left for the US 5 weeks ago, I stumbled upon an article written in my local home newspaper that inspired me. It was written by Cris Dabica, a Creative Director at Jager Di…

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